Call a good deed what you want, as long as it’s truly good
Komsomolskaya Pravda (Tatarstan Edition), №43 (23680), 28.03.2006
There are well-known shades of meaning separating the concepts of “patronage”, “charity”, “sponsorship”. Historically, charity was conceived of as being a reliable, continuous and longstanding commitment. Patronage was often centered on one-time contributions to particular projects, with the patron’s image receiving a boost as a result.